.At the launch of Astrid Andersen's brand new line Stel, a presentation kept outdoors on a boat dock, The Road's 2002 track "Transform the Page" was actually blowing up out of the sound system. It was a star-aligned, symbolic moment, since the London-trained professional is actually starting a new section in her style life, this moment centering the work around herself.Andersen's a lot admired namesake menswear company was centered, vibrant, as well as streetwise. With Stel, she discussed in a pre-show meeting, "I must sit comfortably at the facility of it perhaps a lot more this moment due to the fact that today it is actually a girls's wear company, and also it is in fact more about me and also my individual recommendations." Stel additionally mirrors Andersen's evolution as an individual. After stopping her pipe, the developer moved back home to Jutland in the North of Denmark and also had 2 little ones. She is actually certainly not the individual she was back then.Shifting equipments in vogue is not easy to carry out. Brands seem to take on lives of their own, and also it's quick and easy to become pigeon-holed. Stel brake with some of manner's rules. The tag will certainly show in-season, so what is presented will be actually readily available for purchase. Simultaneously, seasonality is lesser in the Stel formula than importance. Collections are going to be actually determined by amount (01, 02, and 03 were actually shown in Copenhagen), the idea being that you can easily intermingle pieces all over "seasons" both in your outfit and on the selling flooring. Andersen sees no demand for a well thought-out garment to be left just because the calendar web pages turn. "The direct translation of stel is actually body," she said, but it [refers even more to] a foundational framework in a sort of industrial method it [likewise defines] a set of antiques-- when you discuss a tea set, you would name it a stel. For me, that was quite an appealing beginning factor in terms of the concept of developing both collectibles, however likewise something that's a new base." Having models posture on scaffolding was fortuitous as it recommends numerous analogies. There's building and construction, which relates to developing a brand-new brand name, and also the idea of support associates with her belief that clothes need to work with you. Stel is, fundamentally, a sort of mobile offering, yet none with the angularity of one thing like Legos or even piled Mu00e6rsk delivery compartments. Movement, agency, as well as permission are part of Andersen's strategy. "When I talk about the label, I possess this tagline: modifying that you may roller skate in, denim you can easily dance in, shirting you can easily take a trip in." Liberty, pleasure, motion.